A webinar entitled “Albert Einstein: Scientific Genius or Marketing Genius?” will be held on Wednesday, September 9, 2020, at 11.30 am (South Korean time at 05.30 pm), with the moderation of Prof. Hakan Altan from METU Physics Department and the organization of the METU Science Communication Team. Ogan Gurel, MD, who is currently working in South Korea as Chief Strategy Officer, will attend the webinar as the speaker. The webinar will be broadcasted live in English on https://www.youtube.com/user/middleastechuniv, and in Turkish on https://www.youtube.com/METUOpenCourseWare.
About the webinar
Albert Einstein is often idealized as one of the greatest, if not the greatest, of pure scientists; and very much the epitome of genius more generally. Brilliance and independence of thought are certainly elements of his acclaim but, this seminar points out that the secret to great science lies not in scientific brilliance alone but rather that a convergence of abilities beyond technical ability underlies true success and impact. So was Einstein a scientific genius or a marketing genius? This seminar aims to answer that question while also introducing key fundamentals of marketing interleaved with some of Einstein’s great insights and his ability to both insightfully perceive and compellingly communicate these ideas.
About Ogan Gurel, MD MPhil
Dr. Ogan Gurel holds academic appointments as a Visiting Professor at the Solbridge International School of Business and Visiting Teaching Professor at DGIST (Daegu Gyeongbuk Institute of Science & Technology). He served over four years as a Director in the CTO office (MOT & Open Innovation groups) at the Samsung Advanced Institute of Technology (SAIT).
Dr. Gurel obtained an MD degree Alpha Omega Alpha from the Columbia University College of Physicians & Surgeons, also doing graduate work in structural biology (M.Phil degree) and earned a Bachelor’s degree in Biochemical Sciences cum laude from Harvard College working with Prof. Martin Karplus (Nobel Prize in Chemistry 2013). Authoring 14 peer-reviewed scholarly papers (as well as a novel, Waves), presenting nearly 200 conference proceedings, and co-inventor on ten patent applications (four granted), Dr. Gurel has also given keynote addresses and other speeches at scientific and business conferences and seminars worldwide.
